# Email Growth Lab

> Practical email marketing guides to grow your list and sales


## Posts

- [Turn Blog and Video Content Into Email](https://emailgrowthlab.com/repurpose-content-into-email/): You already have the hardest part of email marketing: good content.
- [The Pre-Send Checklist: Test Every Email Before You Send It](https://emailgrowthlab.com/email-pre-send-checklist/): Every email marketer has a story about the send they wish they could take back: the broken link, the wrong name, the offer that expired yesterday, the email that went to the wrong list.
- [Email Marketing for Local Businesses](https://emailgrowthlab.com/email-marketing-local-businesses/): A local business does not need a giant list to make email marketing pay.
- [Email Surveys Subscribers Actually Answer](https://emailgrowthlab.com/email-surveys-subscribers-answer/): Every email marketer wants to know what subscribers think, and almost every email survey fails to find out.
- [Interactive Emails: Polls, Quizzes and Countdowns That Work](https://emailgrowthlab.com/interactive-emails-polls-quizzes-countdowns/): Most emails ask the reader to do one thing: click a link and leave. Interactive emails flip that around.
- [Migrate to a New Email Tool Without Losing Subscribers](https://emailgrowthlab.com/migrate-email-tool-without-losing-subscribers/): Switching email tools feels risky, and for good reason: your subscriber list, your automations, your templates, and your sending reputation all live inside the old tool, and a careless move can lose subscribers, break sequences, or land your mail in spam.
- [Reduce Unsubscribes Honestly With a Preference Centre](https://emailgrowthlab.com/reduce-unsubscribes-preference-centre/): Every unsubscribe is a small loss, but not every unsubscribe is a failure.
- [Email Accessibility: Making Every Email Readable](https://emailgrowthlab.com/email-accessibility-guide/): A significant share of your subscribers read email differently from how you do.
- [B2B Lead-Nurturing Email Sequences](https://emailgrowthlab.com/b2b-lead-nurturing-email-sequences/): Most business buyers do not buy on the first email, the first call, or even the first meeting.
- [E-commerce Email Beyond Cart Abandonment](https://emailgrowthlab.com/ecommerce-email-beyond-cart-abandonment/): Cart abandonment emails get most of the attention in e-commerce email, and for good reason: they recover sales that were nearly made.
- [Best Email Tools for Beginners Compared: Price, Automation and Limits](https://emailgrowthlab.com/best-email-tools-beginners-compared/): Choosing your first email tool feels harder than it should be.
- [Product Launch Email Sequence: Teaser, Launch, Last Call](https://emailgrowthlab.com/product-launch-email-sequence/): A product launch lives or dies in the inbox. The product may be excellent, but if nobody knows it is coming, nobody buys it on day one.
- [Advanced Email Segmentation: The RFM Model Explained](https://emailgrowthlab.com/advanced-email-segmentation-rfm/): Basic segmentation splits your list by simple traits: new versus old subscribers, buyers versus non-buyers, or people who opened your last email.
- [Protect Your Email Sender Reputation: A Practical Guide](https://emailgrowthlab.com/protect-email-sender-reputation/): Your sender reputation is what email providers think of you, and it decides whether your emails reach the inbox or the spam folder.
- [Holiday Email Campaigns That Sell Without Burning Your List](https://emailgrowthlab.com/holiday-email-campaigns-that-sell/): The holiday season can make or break a year for many businesses, and email is where much of that revenue is won or lost.
- [Transactional Emails That Build Trust (and Sales)](https://emailgrowthlab.com/transactional-emails-build-trust/): Transactional emails are the most opened emails most businesses ever send.
- [Email Referral Programs That Grow Your List](https://emailgrowthlab.com/email-referral-program-grow-list/): Your happiest readers are your best marketers.
- [Single vs Double Opt-In: Which Is Right for Your List?](https://emailgrowthlab.com/single-vs-double-opt-in/): Every email list starts with the same question: when someone types their address into your form, are they subscribed immediately, or do they need to confirm first?
- [Email Signup Forms That Convert: Placement, Fields and Copy](https://emailgrowthlab.com/email-signup-forms-that-convert/): Your signup form is the front door of your email list.
- [How to Monetize a Newsletter: 5 Revenue Streams That Work](https://emailgrowthlab.com/newsletter-monetization-strategies/): A newsletter can pay for itself and much more, but only if you build it in the right order.
- [Cart Abandonment Emails: Recover Sales Without Being Pushy](https://emailgrowthlab.com/cart-abandonment-emails/): Almost every online store knows the frustration: a shopper fills a cart, gets to the edge of buying, and leaves.
- [Email Personalization Beyond First Name: Make Every Email Feel Personal](https://emailgrowthlab.com/email-personalization-beyond-first-name/): Putting a subscriber's first name in the subject line used to feel personal.
- [Best Time to Send Emails: How to Find Your Window (and How Often)](https://emailgrowthlab.com/best-time-to-send-emails/): Ask ten marketers for the best time to send an email and you will get ten answers: Tuesday morning, Thursday afternoon, Sunday evening, and everything in between.
- [GDPR and CAN-SPAM Compliance for Small Business Email](https://emailgrowthlab.com/gdpr-can-spam-email-compliance/): Email rules are not paperwork for big companies only. They apply to any business that sends marketing emails, including a one-person shop with a small list.
- [Email Design Best Practices: Emails That Look Good Everywhere](https://emailgrowthlab.com/email-design-best-practices/): An email can have a great message and still fail if it looks broken.
- [A/B Testing Emails: A Beginner's Guide to Better Results](https://emailgrowthlab.com/ab-testing-emails-guide/): Guessing is the slowest way to improve your emails.
- [Win-Back Email Campaigns: How to Re-Engage Quiet Subscribers](https://emailgrowthlab.com/win-back-email-campaigns/): Every list has a quiet corner: subscribers who once signed up, then stopped opening, clicking, or buying. They are not lost yet, but they are drifting.
- [Email List Cleaning: A Simple Guide to a Healthier List](https://emailgrowthlab.com/email-list-cleaning-guide/): Every email list decays. People change jobs, abandon old addresses, and lose interest.
- [Email Analytics and KPIs Explained: What to Measure and What to Fix](https://emailgrowthlab.com/email-analytics-kpis-explained/): Every email tool shows you a dashboard full of numbers after a send: opens, clicks, bounces, unsubscribes.
- [Email Copywriting That Sells: A Practical Guide](https://emailgrowthlab.com/email-copywriting-that-sells/): Most sales emails fail for a simple reason: they read like a brochure instead of a message from a person.
- [Email Automation Workflows Every Small Business Needs](https://emailgrowthlab.com/email-automation-workflows-small-business/): Email automation sounds technical, but the idea is simple: emails that send themselves when something happens, instead of you remembering to send them by hand.
- [How to Grow Your Newsletter Audience Faster](https://emailgrowthlab.com/how-to-grow-your-newsletter-audience/): A great newsletter does not grow by itself. Many writers publish excellent issues for months, then wonder why the subscriber count barely moves.
- [Email Segmentation for Beginners: A Simple Guide](https://emailgrowthlab.com/email-segmentation-for-beginners/): Sending the same email to everyone on your list feels efficient, but it fits no one well. A new subscriber does not need the same message as a loyal customer.
- [Subject Lines That Get Opened: Formulas and Testing](https://emailgrowthlab.com/subject-lines-that-get-opened/): Your subject line does one job: earn the open. The best email in the world helps no one if the reader never clicks it.
- [Welcome Email Sequence: 5 Emails That Turn Subscribers into Customers](https://emailgrowthlab.com/welcome-email-sequence/): The first days after someone joins your list decide almost everything.
- [Email Deliverability: How to Land in the Inbox, Not Spam](https://emailgrowthlab.com/email-deliverability-inbox-not-spam/): You can write a great email, but it helps no one if it lands in spam.
- [Cold Email That Gets Replies (Without Being Spammy)](https://emailgrowthlab.com/cold-email-that-gets-replies/): Cold email has a bad name, and most of it deserves it.
- [How to Start a Newsletter People Actually Read](https://emailgrowthlab.com/how-to-start-a-newsletter/): Newsletters are having a second life. As social feeds get noisier and less reliable, more readers are choosing a few inboxes they trust instead.
- [Lead Magnets That Convert: Ideas and How to Make One](https://emailgrowthlab.com/lead-magnets-that-convert/): Asking strangers to "subscribe for updates" rarely works. Readers have full inboxes already, and a vague promise is not a reason to hand over an email address.
- [How to Build an Email List from Scratch](https://emailgrowthlab.com/how-to-build-an-email-list-from-scratch/): Every creator and small business owner has felt it: you post something good, the platform shows it to a fraction of your followers, and the rest never see it.

## Pages

- [Privacy Policy](https://emailgrowthlab.com/privacy-policy-2/): This Privacy Policy explains what information Email Growth Lab collects when you visit the site, and how that information is used.
- [Contact](https://emailgrowthlab.com/contact/): Have feedback or a suggestion for Email Growth Lab? We would love to hear from you.
- [About](https://emailgrowthlab.com/about/): Email Growth Lab is a practical guide to email marketing for people who are just getting started.


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