Email Marketing

Basic segmentation splits your list by simple traits: new versus old subscribers, buyers versus non-buyers, or people who opened your […]

The holiday season can make or break a year for many businesses, and email is where much of that revenue […]

Transactional emails are the most opened emails most businesses ever send. When someone buys something, resets a password, or books […]

A newsletter can pay for itself and much more, but only if you build it in the right order. Too […]

Almost every online store knows the frustration: a shopper fills a cart, gets to the edge of buying, and leaves. […]

Putting a subscriber’s first name in the subject line used to feel personal. Now it feels automatic, because it is […]

Ask ten marketers for the best time to send an email and you will get ten answers: Tuesday morning, Thursday […]

Email rules are not paperwork for big companies only. They apply to any business that sends marketing emails, including a […]

An email can have a great message and still fail if it looks broken. Fonts that do not load, images […]

Guessing is the slowest way to improve your emails. You might feel sure that a shorter subject line works better, […]